Rocco Forte Knights
Rocco Forte Knights is the invitation-only preferred-partner program of Rocco Forte Hotels, reserved for the group's top luxury travel advisors. As an accredited Rocco Forte Knights advisor, Stars Desk secures exclusive privileges, VIP recognition and personalized service at Rocco Forte's landmark European hotels — at the same best available flexible rate you would pay booking direct, with no membership fee.
What is Rocco Forte Knights?
Rocco Forte Knights (formerly known as Sir Rocco's Knights) is Rocco Forte Hotels' trade preferred-partner program. It cannot be joined directly by travelers — benefits are unlocked only when you book through an authorized advisor such as Stars Desk. The program gives the advisor a direct line and priority standing with each property, so your reservation is recognized ahead of most other booking channels.
Booking with Stars Desk costs no more than booking the hotel yourself. You pay the publicly available flexible rate and receive a layer of complimentary amenities and VIP treatment on top.
Rocco Forte Knights benefits with Stars Desk
- Daily breakfast for two — served in the restaurant or via in-room dining.
- Hotel / food & beverage credit — €85 (European hotels) or £75 (UK hotels), roughly US$100 in value, per room or junior suite. On Special or Forte suites the credit rises to €170 / £150 / US$200 on stays of 2+ nights.
- 20% off spa services — at participating properties (excludes Hotel Savoy, Hotel Amigo and Hotel Astoria).
- Room upgrade on arrival — priority for a one-category upgrade, subject to availability.
- Early check-in & late check-out — priority, subject to availability.
- VIP welcome amenity & recognition — a personalized welcome plus dedicated Knights service throughout your stay.
The hotel credit is granted once per stay, regardless of the number of nights — so shorter, more frequent stays capture the credit more often. Amenities are subject to availability on arrival and vary by property.
Rocco Forte Knights vs booking direct
Book through Stars Desk and you get the same room, the same rate and the same cancellation terms as Rocco Forte's own site — plus the added value below.
| Benefit | Rocco Forte Knights (Stars Desk) | Public / Direct booking |
|---|---|---|
| Best available flexible rate | ✔ Same rate | Same rate |
| Daily breakfast for two | ✔ Complimentary | ✘ Usually extra |
| Hotel / F&B credit | ✔ €85–€170 per stay | ✘ Not included |
| 20% off spa (select hotels) | ✔ Included | ✘ Not included |
| Room upgrade on arrival* | ✔ Priority, subject to availability | ✘ Not offered |
| Early check-in / late check-out* | ✔ Priority, subject to availability | ✘ Not guaranteed |
| VIP welcome amenity & recognition | ✔ Included | ✘ Not included |
| Dedicated Knights advisor | ✔ Included | ✘ Not included |
*Upgrades and early/late arrival are based on availability at check-in and may vary by property.
Stack it with exclusive Rocco Forte offers
Beyond the standard Knights amenities, individual properties run limited-time offers that Stars Desk can layer on top of your booking — for example a complimentary 3rd or 4th night, reduced rates, half-board or a complimentary transfer. These change frequently and are property-specific, so ask your advisor which apply to your dates.
View current Rocco Forte offersHow to book a Rocco Forte Knights stay
Choose your hotel
Pick your Rocco Forte property and travel dates.
Contact Stars Desk
Share your dates, property and any special requests.
Confirm your rate
We send the best available rate with all Knights benefits applied.
Enjoy VIP treatment
Arrive to breakfast, credit, upgrades and personalized service.
Participating Rocco Forte hotels
Every hotel in the Rocco Forte collection participates in the Knights program — a portfolio of five-star city landmarks and coastal retreats across Europe. You'll find them in Italy (Rome, Florence, Milan, Sicily and Puglia), the United Kingdom (London and Edinburgh), Germany (Berlin and Munich) and Belgium (Brussels), from Brown's Hotel in Mayfair and The Balmoral in Edinburgh to Hotel de Russie in Rome and Verdura Resort in Sicily.
Rocco Forte Knights vs Virtuoso vs Amex FHR
Rocco Forte properties can also be booked through Virtuoso or American Express Fine Hotels & Resorts. The perks overlap, but only one program applies per reservation — and Knights is Rocco Forte's own program, so it carries the highest priority for upgrades.
| Feature | Rocco Forte Knights | Virtuoso | Amex FHR |
|---|---|---|---|
| Room upgrade | Highest priority on arrival, subject to availability | Included, varies by property | On arrival, subject to availability |
| Daily breakfast for two | ✔ | ✔ | ✔ |
| Property / F&B credit | €85/£75 (~$100); €170 on suites | ~$100, varies | ~US$100–$200 |
| Spa discount | 20% off at select hotels | Varies by property | Varies by property |
| Early check-in / late check-out | Priority, subject to availability | Often included, varies | Noon check-in / 4pm check-out, guaranteed where offered |
| Booking channel | Authorized Knights advisor (Stars Desk) | Virtuoso advisor | Amex Platinum / Centurion |
Knights and Virtuoso benefits cannot be combined on the same reservation — you choose one. For Rocco Forte stays we recommend the Knights rate for the strongest upgrade priority and the added welcome amenity and spa discount.
Rocco Forte Knights, explained clearly
- Rocco Forte Knights is a trade preferred-partner program for luxury travel advisors — not a public loyalty scheme you can sign up for. It was previously called Sir Rocco's Knights.
- It is different from Rocco Forte Friends, which is the hotels' own guest loyalty program. Knights benefits come from booking through an accredited advisor; Friends is a separate membership.
- It is also distinct from Virtuoso and Amex Fine Hotels & Resorts — other channels that book the same hotels, but only one program's benefits can apply per stay.
- Rocco Forte Hotels is the luxury group founded in 1996 by Sir Rocco Forte and Olga Polizzi. It is not the former Trusthouse Forte / Forte Group empire, which was sold to Granada that same year.