1 Hotels Preferred Partner
Book the eco-luxury hotels of 1 Hotels — the nature-inspired brand by SH Hotels & Resorts — through Stars Desk and enjoy daily breakfast for two, room upgrades, a property credit, and VIP recognition, all at the same publicly available rates.
1 Hotels Preferred Partner at a Glance
- What it is
- A travel-advisor partner program for booking 1 Hotels, the eco-luxury hotel brand created in 2015 by SH Hotels & Resorts (founder Barry Sternlicht).
- Booked through
- Stars Desk, an authorized 1 Hotels Preferred Partner advisor based in New York, USA.
- Core benefits
- Daily breakfast for two, room upgrade on arrival, USD 100 property credit, early check-in / late check-out, and VIP welcome amenity — subject to availability.
- Cost
- No fee. You pay the same publicly available rate as booking direct, with partner benefits added.
- Not to be confused with
- “1 Hotels” is a luxury brand name — it is not a one-star (budget) hotel rating.
By reserving through an authorized 1 Hotels Preferred Partner advisor like Stars Desk, you receive daily breakfast for two, room upgrades (based on availability), early check-in and late check-out privileges, and personalized welcome amenities that reflect each property’s local spirit and sustainability ethos. Contact us today to begin planning your next 1 Hotels experience.
What “1 Hotels” Actually Means
1 Hotels is a luxury, sustainability-driven hotel brand — not a star rating. Founded in 2015 and operated by SH Hotels & Resorts, the brand is built around biophilic design, locally sourced materials, and a deep connection to nature, with flagship properties such as 1 Hotel Central Park, 1 Hotel South Beach, and 1 Hotel Brooklyn Bridge.
Quick clarification: A search for “1 Hotels” refers to this eco-luxury brand. It is not the same as “1-star hotels,” which describes a budget accommodation category. Every property in the 1 Hotels portfolio is a high-end, design-led luxury hotel.
What Is the 1 Hotels Preferred Partner Program?
The 1 Hotels Preferred Partner program is designed for travelers seeking sustainable luxury, thoughtful design, and a genuine connection to nature. It is available only through select travel advisors like Stars Desk, and it provides VIP recognition, curated experiences, and personalized touches across the 1 Hotels portfolio.
Booking through Stars Desk gives you the same publicly available rates found on the 1 Hotels website — with added partner benefits and VIP privileges layered on top.
1 Hotels Preferred Partner Benefits
- Daily breakfast for two with locally sourced, sustainable ingredients
- Room or suite upgrade on arrival (subject to availability)
- USD 100 property credit per stay — spa, dining, or wellness
- Early check-in and late check-out (subject to availability)
- Personalized VIP welcome amenity reflecting local culture
- Priority recognition and tailored service throughout your stay
*Benefits are subject to availability upon arrival and may vary by property or room type.
Preferred Partner Booking vs. Public Booking
When you book through a 1 Hotels preferred travel advisor like Stars Desk, you enjoy the best available rates — plus eco-luxury perks and personalized recognition that standard booking channels do not include.
| Benefit | Booking via Stars Desk | Public Booking |
|---|---|---|
| Room or suite upgrade on arrival* | Included (subject to availability) | Not guaranteed |
| Daily breakfast for two | Complimentary, sustainable options | Additional charge |
| Property credit | USD 100 per stay | Not included |
| VIP welcome amenity | Included | Not included |
| Personalized recognition & priority service | Included | Not included |
| Early check-in & late check-out* | Included (subject to availability) | Not guaranteed |
| Nightly rate | Same publicly available rate | Same publicly available rate |
How to Book 1 Hotels Preferred Rates
There are no membership fees or hidden costs — just the best publicly available rates, enhanced with exclusive 1 Hotels perks. Your dedicated Stars Desk advisor handles every detail.
- Choose your destinationPick the 1 Hotel property and dates that suit your trip.
- Contact Stars DeskShare your dates, hotel choice, and any special requests or eco-luxury preferences.
- Receive confirmationYour reservation is confirmed with all partner perks applied — upgrade, breakfast, and credit.
- Enjoy your stayArrive as a VIP and enjoy curated amenities and personalized service.
Discover the 1 Hotels Portfolio
Explore the eco-luxury destinations of 1 Hotels — each property offers exclusive partner benefits, curated amenities, and personalized service when booked through your Stars Desk advisor.
North America
- 1 Hotel Brooklyn Bridge, NY
- 1 Hotel Central Park, NY
- 1 Hotel South Beach, Miami
- 1 Hotel San Francisco, CA
- 1 Hotel West Hollywood, CA
- 1 Hotel Nashville, TN
- 1 Hotel Seattle, WA
- 1 Hotel Austin, TX
- 1 Hotel Hanalei Bay, Kauai, HI
- 1 Hotel Cabo, Mexico
- 1 Hotel Toronto, Canada
Europe & Middle East
Asia Pacific
Additional 1 Hotels properties are opening worldwide. Contact Stars Desk for the current list and availability.
1 Hotels Preferred Partner vs. Virtuoso vs. Amex FHR
Here is how booking 1 Hotels as a Preferred Partner guest compares with two other luxury booking channels. Working with a trusted advisor like Stars Desk ensures exclusive perks and personalized service at 1 Hotels properties.
| Feature | 1 Hotels Preferred Partner | Virtuoso | Amex FHR |
|---|---|---|---|
| Room upgrade | On arrival, subject to availability | Often included, varies | On arrival, subject to availability |
| Daily breakfast | For two per room | Usually included | For two per room |
| Property / resort credit | Typically USD 100 per stay | Sometimes included | Typically USD 100–200 |
| VIP recognition | Enhanced, tailored service | Yes | Yes |
| Early / late check-out | Subject to availability | Varies by property | Subject to availability |
| Booking channel | 1 Hotels Preferred Partner advisor (Stars Desk) | Virtuoso-affiliated advisor | Amex Platinum / Centurion |
Frequently Asked Questions
Is “1 Hotels” a one-star hotel?
What is the 1 Hotels Preferred Partner program?
Who is eligible for 1 Hotels Preferred Partner benefits?
Are rates higher when booking through a Preferred Partner?
What benefits come with a 1 Hotels Preferred Partner booking?
- Daily complimentary breakfast for two
- Room upgrade on arrival (subject to availability)
- Early check-in and late check-out (subject to availability)
- VIP welcome amenity and personalized recognition
- USD 100 property credit per stay
How do I book a 1 Hotels Preferred Partner stay?
Client Reviews – 1 Hotels Preferred Partner with Stars Desk
“Our anniversary at 1 Hotel South Beach booked through Stars Desk was unforgettable. We received a stunning ocean-view suite upgrade, daily breakfast for two, and a thoughtful welcome amenity. Every detail exceeded our expectations.”
— Emma & Liam H., Miami, FL
“Our stay at 1 Hotel Toronto was seamless from start to finish. Through Stars Desk and 1 Hotels Preferred Partner, we enjoyed early check-in, a suite upgrade, and personalized service that made our trip truly special.”
— Marcus L., New York, NY
“Booking 1 Hotel Central Park through Stars Desk was exceptional. We received a skyline-view suite upgrade, daily breakfast, and a generous hotel credit. The entire process was smooth, effortless, and luxurious.”
— Sofia R., London, UK
“Thanks to Stars Desk and 1 Hotels Preferred Partner, our stay at 1 Hotel Toronto Yorkville was extraordinary. From personalized welcome touches to late check-out, every detail of our stay reflected the luxury and care we anticipated.”
— Daniel & Chloe M., Sydney, Australia