Accor HERA Preferred Partner
Book Accor’s luxury & lifestyle hotels — Raffles, Fairmont, Sofitel Legend, Faena, Orient Express, Banyan Tree and more — through Stars Desk and enjoy daily breakfast for two, a one-category room upgrade, a USD 100 property credit, and VIP recognition, all at the same public rates.
Accor HERA Preferred Partner at a Glance
- What it is
- Accor’s invitation-only preferred partner program for luxury travel advisors, covering Accor’s Luxury & Lifestyle hotels worldwide.
- Booked through
- Stars Desk, a verified Accor HERA travel advisor based in New York, USA.
- Core benefits
- Daily breakfast for two, one-category room upgrade, USD 100 property credit, early check-in / late check-out, and a VIP welcome amenity — subject to availability.
- Cost
- No fee. You pay the same publicly available rate as booking direct, with HERA benefits added.
- Formerly known as
- Accor STEP — HERA is the current name of the program (which is why this page lives at /accor-step).
By booking through a verified Accor HERA travel advisor like Stars Desk, you gain daily complimentary breakfast for two, room upgrades upon arrival (subject to availability), early check-in, late check-out, and a personalized welcome amenity at each property. Contact us today to plan your next Accor HERA getaway.
What Is Accor HERA?
Accor HERA is Accor Hotels’ invitation-only preferred partner program, created to offer discerning travelers enhanced benefits, personalized service, and exclusive recognition across Accor’s Luxury & Lifestyle brands. It is available only through accredited luxury travel advisors such as Stars Desk.
Membership is not open to the public and cannot be joined directly. Access is granted automatically when you book through an accredited Accor HERA advisor — you pay the same public rates available online, with elevated perks layered on top.
Only advisor program for Fairmont & Raffles: Accor HERA is the only travel-advisor program for Fairmont and Raffles hotels — these brands are not bookable through Virtuoso or American Express Fine Hotels & Resorts.
Note on the name: Accor HERA is the program previously known as Accor STEP. If you have searched for “Accor STEP,” “Accor Preferred,” or “Accor Preferred by HERA,” this is the same program. It applies to Accor’s Luxury & Lifestyle collection (Raffles, Fairmont, Sofitel, MGallery and more) — not the economy brands.
Accor HERA Exclusive Benefits
- Daily complimentary breakfast for two per room (conditions apply at check-in)
- USD 100 property credit, once per stay — usable on any eligible hotel charge
- One-category room upgrade at check-in (subject to availability)
- Early check-in & late check-out (subject to availability)
- VIP welcome amenity personalized by the property
- Promotions and added value available only to Preferred Partners
*Benefits are subject to availability and conditions defined at check-in, and may vary by property or room type. Some brands (e.g. Raffles, Fairmont, Banyan Tree, MGallery, Sofitel) require a minimum 2-night stay for HERA benefits.
HERA Booking vs. Public Booking
When you book through an Accor HERA travel advisor like Stars Desk, you receive the same best available rates found on Accor’s website — plus complimentary perks that standard booking channels do not include.
| Benefit | Booking via Stars Desk | Public Booking |
|---|---|---|
| Room upgrade on arrival* | Included (subject to availability) | Not guaranteed |
| Daily breakfast for two | Complimentary | Additional charge |
| Property credit | USD 100, once per stay | Not included |
| VIP welcome amenity | Included | Not included |
| VIP recognition & priority service | Included | Not included |
| Early check-in & late check-out* | Included (subject to availability) | Not guaranteed |
| Nightly rate | Same publicly available rate | Same publicly available rate |
How to Book Accor HERA Rates
No membership fees, no hidden costs — just the best publicly available rates plus all the exclusive HERA benefits. Your Stars Desk advisor manages every detail.
- Choose your destinationPick your Accor hotel and travel dates.
- Contact Stars DeskShare your dates, room preference, and any special requests.
- Receive confirmationYour booking is secured with all HERA perks applied.
- Enjoy your stayArrive as a VIP with upgrades, credit, and exclusive benefits.
The Accor HERA Portfolio
Accor HERA spans Accor’s Luxury & Lifestyle collection — over 300 participating hotels and resorts worldwide. A representative selection by category:
Legendary & Iconic
Raffles, Orient Express, Faena, Sofitel Legend, Emblems — Raffles Singapore, Le Royal Monceau–Raffles Paris, Sofitel Legend Metropole Hanoi.
Premium & Resort
Fairmont, Sofitel, Banyan Tree, Angsana, Garrya — Fairmont Banff Springs, Fairmont Monte Carlo, Banyan Tree Phuket.
Lifestyle
MGallery, Delano, Hyde, Mondrian, SLS, SO/, 25hours, The Hoxton, Rixos, Morgans Originals, Paris Society, 21c Museum Hotels.
Accor HERA vs. Virtuoso vs. Amex FHR
See how Accor HERA compares with Virtuoso and American Express Fine Hotels & Resorts (FHR). Booking through a trusted advisor like Stars Desk ensures exclusive perks and personalized service across participating Accor properties.
| Feature | Accor HERA | Virtuoso | Amex FHR |
|---|---|---|---|
| Room upgrade | On arrival, based on availability | Often included, varies | On arrival, based on availability |
| Daily breakfast | For two per room | Usually included | For two per room |
| Hotel / resort credit | USD 100 per stay | Sometimes included | Typically USD 100–200 |
| VIP recognition | Enhanced, tailored service | Yes | Yes |
| Early / late check-out | Subject to availability | Varies by property | Subject to availability |
| Booking channel | Accor HERA advisor (Stars Desk) | Virtuoso-affiliated advisor | Amex Platinum / Centurion |
Frequently Asked Questions
What is Accor HERA?
Is Accor HERA the same as Accor STEP?
Who qualifies for Accor HERA benefits?
Are HERA rates higher than booking directly?
What benefits are included with HERA bookings?
- Daily complimentary breakfast for two
- One-category room upgrade at check-in (subject to availability)
- Early check-in and late check-out (subject to availability)
- VIP welcome amenity and personalized recognition
- USD 100 property credit per stay