Ultimate Booking Guide to W New York – Times Square
Ultimate Booking Guide to W New York – Times Square
If you want to experience New York City at full volume—lights, energy, nightlife, Broadway, and skyline views—there are few addresses more iconic than W New York - Times Square.
At Stars Desk, a TOP Marriott Luminous Agency, we help travelers unlock VIP perks, upgrades, and insider benefits that turn a standard Manhattan stay into a curated luxury experience. This guide breaks down everything you need to know before booking this high-energy Times Square hotel.
Why Stay at W New York – Times Square
The Heart of Manhattan Energy
Located directly in the center of Broadway, W New York - Times Square puts you inside one of the most electrifying neighborhoods in the world. Step outside and you’re instantly surrounded by neon lights, street performers, and world-famous theaters.
This is not a quiet hotel. It is designed for travelers who want to feel New York—not just visit it.
Perfect Location for Exploring NYC
From this hotel, you are within walking distance of:
Times Square
Broadway Theatre District
Radio City Music Hall
Museum of Modern Art
You also have immediate access to multiple subway lines, making it easy to reach downtown, Brooklyn, Queens, or Central Park.
Booking with Stars Desk: What You Get
Exclusive Marriott Luminous Benefits
When you book through Stars Desk under the Marriott Luminous program, your stay at W New York - Times Square comes with added value and VIP treatment.
Upgrade Confirmed (Select Rates)
Certain bookings include confirmed upgrades at the time of reservation—rare in Manhattan hotels.
Discount for Longer Stays
Stay 3+ nights and receive special savings, making extended NYC trips more affordable.
VIP Guest Benefits
Welcome Amenity
Guests receive locally sourced artisanal chocolates upon arrival—small, curated, and reflective of New York’s boutique food culture.
Complimentary Breakfast for Two
Enjoy breakfast delivered via In-Room Dining daily between 6:00 AM and 11:30 AM.
Priority Upgrades & VIP Status
Depending on availability, guests may receive:
Early check-in
Late check-out
Room upgrades
VIP recognition on arrival
Rooms & Suites: What to Expect
The accommodations at W New York - Times Square are designed with bold, modern interiors and a vibrant urban aesthetic.
Guest Rooms
Wonderful & Spectacular Rooms
Wonderful King / Double
Spectacular King / Double
Stylish city-inspired interiors
Floor-to-ceiling energy of Midtown Manhattan
These rooms are ideal for travelers who want comfort with a strong design identity.
Cool Corner King
One of the most requested categories:
Wraparound windows
Enhanced skyline views
More natural light
A sense of space uncommon in Times Square hotels
Suites: Elevated NYC Living
Fantastic Suite
A stylish upgrade with separate living space and enhanced comfort.
Marvelous Suite
More spacious layout with premium finishes and elevated views.
WOW Suite
Signature suite experience with bold design and expanded entertaining space.
Ultra-Luxury Suites
EWOW Two Bedroom Suite
Ideal for families or groups traveling together with full NYC skyline immersion.
EWOW Penthouse Suite
The pinnacle of luxury at W New York - Times Square featuring:
Expansive layout
Premium entertainment space
Panoramic city views
High-end design elements
Dining at W New York – Times Square
One of the advantages of staying here is the variety of on-site dining and nightlife experiences.
Blue Fin
A stylish seafood restaurant offering fresh oysters, sushi, and modern American cuisine in a sleek Midtown setting.
Dos Caminos
A vibrant Mexican restaurant known for:
Tacos and guacamole
Creative cocktails
Energetic nightlife atmosphere
Living Room Bar
A signature W Hotels concept, this is not a traditional lobby—it’s a social hub inspired by the original spirit of Times Square.
Expect:
DJs and live music
Craft cocktails
Lounge-style seating
Social energy late into the night
In-Room Dining
Perfect for travelers who want privacy or late-night meals after Broadway shows.
Best Things to Do Near the Hotel
Broadway Shows
You are literally steps away from world-famous theaters in the Broadway Theatre District. Popular shows often sell out, so booking early is recommended.
Iconic NYC Landmarks
Radio City Music Hall for concerts and Rockettes shows
Times Square for nightlife and photos
Museum of Modern Art for world-class art
Shopping & Dining
Midtown Manhattan offers:
Fifth Avenue shopping
Designer boutiques
Michelin-starred restaurants
Late-night diners and rooftop bars
When Is the Best Time to Stay in Times Square?
Peak Season (December & Summer)
Expect:
Holiday lights
New Year’s Eve celebrations
Higher room rates
Maximum energy
Shoulder Season (Spring & Fall)
Best balance of:
Lower rates
Comfortable weather
Fewer crowds
Off-Peak (January–March)
Best for:
Budget luxury stays
Room upgrades
Easier restaurant reservations
Insider Booking Tips for W New York – Times Square
Book Corner Rooms for Best Views
The Cool Corner King is one of the best-value upgrades in the hotel.
Use Luminous Benefits Strategically
Breakfast credit and upgrade priority can significantly improve your total stay value in Manhattan.
Stay 3+ Nights for Savings
Longer stays not only unlock discounts but also increase upgrade probability.
Avoid Peak Check-In Times
Arriving early in the day increases chances of early check-in or room optimization.
Who Should Stay Here?
Broadway Lovers
If your trip revolves around theater, this is one of the most convenient hotels in New York City.
First-Time NYC Visitors
You get immediate access to major landmarks without complicated transportation planning.
Nightlife Travelers
The hotel is built for social energy, cocktails, and late-night city exploration.
How to Get to the Hotel
From:
JFK Airport: ~45–60 minutes
LaGuardia Airport: ~30–45 minutes
Newark Airport: ~45–60 minutes
Transportation options:
Taxi or rideshare
Subway (fastest and most cost-effective)
Private airport transfer
Final Verdict: Is It Worth Staying at W Times Square?
If your goal is to stay in the most energetic, central, and visually iconic part of Manhattan, W New York - Times Square delivers exactly that.
It is not a quiet luxury retreat—it is a bold, modern, high-energy NYC experience designed for travelers who want to be inside the action.
Booking through Stars Desk, a TOP Marriott Luminous Agency, ensures you also receive:
VIP recognition
Complimentary breakfast
Upgrade priority
Exclusive booking perks
Ready to Experience Times Square Like a VIP?
Let Stars Desk secure your stay at W New York - Times Square with added value, VIP benefits, and expert-level booking strategy. Because in New York City, location is everything—and this one puts you right at the center of it all.
