What Brands Are Under Accor? A Complete Guide to the World’s Most Diverse Hotel Portfolio
What Brands Are Under Accor? A Complete Guide to the World’s Most Diverse Hotel Portfolio
Accor is one of the world’s leading hospitality groups, with a global portfolio that spans from ultra-luxury icons to chic lifestyle hotels and smart economy stays. For both travel advisors and luxury travelers, understanding what brands are under Accor provides a strategic advantage — whether you’re curating high-end experiences or planning your next extraordinary getaway.
With over 5,400 properties in 110 countries and more than 45 distinctive brands, Accor’s portfolio reflects the evolution of modern travel — diverse, design-driven, and rooted in authentic experiences.
In this guide, we’ll explore:
The major Accor brand categories (Luxury, Premium, Midscale, and Economy)
The most recognized hotel brands under Accor
The rise of Accor’s lifestyle division and partnerships
The benefits of booking through Accor HERA, the brand’s luxury advisor program
Let’s dive in.
Understanding Accor: A Global Hospitality Powerhouse
Founded in 1967 in France, Accor began as a small European hotel operator. Today, it’s a global leader in hospitality innovation — home to prestigious names such as Raffles, Fairmont, and Sofitel, as well as contemporary lifestyle concepts like Mondrian, Delano, and Mövenpick Living.
Accor’s success lies in its brand segmentation — offering something for every type of traveler, from those seeking five-star luxury to guests valuing comfort and convenience. The company categorizes its hotels into four key segments:
Luxury & Lifestyle
Premium
Midscale
Economy
Each category has its own identity, style, and target audience. Below is a deep dive into the brands that define each tier.
Accor Luxury & Lifestyle Brands
Accor’s Luxury & Lifestyle division brings together some of the most celebrated names in hospitality. These properties blend history, design, and elevated service — often becoming destinations in their own right.
🏛️ Raffles Hotels & Resorts
A symbol of timeless elegance, Raffles is synonymous with heritage and exceptional service. From Raffles Singapore, where the brand was born, to Raffles London at The OWO, each property offers a refined sense of place. Personalized butlers, iconic architecture, and bespoke experiences define this ultra-luxury brand.
🌍 Fairmont Hotels & Resorts
With legendary landmarks such as The Plaza in New York, Fairmont Banff Springs, and Fairmont Le Montreux Palace, Fairmont combines grand tradition with modern luxury. Its properties are often located in historic buildings and scenic destinations, offering travelers cultural depth and sophistication.
✨ Sofitel Legend, Sofitel, and Sofitel SO/
Rooted in French art de vivre, Sofitel represents cosmopolitan elegance. The Sofitel Legend collection showcases heritage hotels with iconic status, while Sofitel SO/ brings a bold, contemporary energy to the portfolio — often collaborating with global fashion designers and artists.
🌴 Orient Express Hotels
Reviving one of travel’s most romantic names, Orient Express by Accor redefines luxury rail and hospitality. Its forthcoming hotels in Rome and Venice are poised to deliver ultra-exclusive experiences inspired by the golden age of travel.
🌆 MGallery Hotel Collection
MGallery hotels are intimate and story-driven, often located in historic or culturally rich settings. Each property has a distinct narrative — from Hotel Molitor Paris (famous for its Art Deco pool) to The Porter House Sydney.
🕊️ Banyan Tree, Delano, Mondrian, and SLS
Accor’s Ennismore partnership added a vibrant layer of lifestyle luxury.
Banyan Tree – rooted in wellness and sustainability, perfect for tranquil retreats.
Delano – minimalist and elegant, with an emphasis on serene sophistication.
Mondrian – design-forward and vibrant, appealing to the creative traveler.
SLS Hotels – playful, high-energy luxury blending nightlife and design.
🛳️ Faena
Perhaps the most artistic brand under Accor, Faena merges avant-garde design with cultural storytelling — from Faena Miami Beach to upcoming projects in Dubai and beyond.
Accor Premium Brands
Accor’s Premium segment offers upscale comfort with a touch of sophistication — ideal for discerning travelers who value style and reliable service without necessarily seeking ultra-luxury.
🐚 Pullman Hotels & Resorts
Dynamic and contemporary, Pullman targets modern professionals and bleisure travelers. Expect stylish spaces, excellent wellness facilities, and inspiring meeting concepts like “Pullman Power Fitness.”
🍇 Mövenpick Hotels & Resorts
Swiss-born Mövenpick blends heartfelt hospitality with culinary excellence. Known for its focus on sustainability and family-friendly experiences, the brand operates in both resort and city destinations worldwide.
☀️ Swissôtel Hotels & Resorts
Swissôtel offers refined comfort with a focus on wellbeing, clean design, and authentic Swiss efficiency. Think urban sanctuaries with health-focused amenities and local flair.
🌍 Grand Mercure
Tailored for global explorers who value cultural immersion, Grand Mercure celebrates each destination’s local identity through art, cuisine, and design.
Accor Midscale Brands
The Midscale collection forms the backbone of Accor’s portfolio — offering dependable quality, thoughtful design, and affordability for both business and leisure travelers.
🏙️ Novotel
One of Accor’s flagship brands, Novotel is present in over 60 countries. It delivers balanced, family-friendly stays with modern design and consistent standards, appealing to both business and leisure guests.
💼 Mercure
Mercure hotels are locally inspired, offering authentic regional experiences while maintaining reliable comfort. Each property reflects the culture and charm of its location.
🏠 Adagio & Adagio Access
Perfect for extended stays, Aparthotels Adagio provides apartment-style living with hotel services — ideal for business travelers and families seeking more space and flexibility.
Accor Economy Brands
Accor’s Economy division focuses on smart, affordable stays with strong brand recognition and global consistency.
🚗 ibis, ibis Styles, and ibis budget
The ibis family is one of the most recognized names in hospitality.
ibis – reliable, comfortable, and design-conscious.
ibis Styles – creative and colorful, with playful interiors.
ibis budget – simple, smart stays for cost-conscious travelers.
🏨 hotelF1
A reimagined take on roadside hospitality in Europe, hotelF1 caters to budget travelers seeking efficiency, tech-friendly convenience, and connectivity.
Accor’s Lifestyle Revolution: Ennismore Partnership
Accor’s strategic partnership with Ennismore transformed its lifestyle division into a dynamic powerhouse. Ennismore’s brands infuse hospitality with creativity, community, and local culture — appealing to next-generation travelers seeking meaningful, design-driven experiences.
Lifestyle brands under Ennismore include:
The Hoxton
Mama Shelter
25hours Hotels
TRIBE
JO&JOE
Morgans Originals (Delano, Mondrian, SLS)
Working From_ (co-working concept linked to The Hoxton)
These hotels are more than places to stay — they are cultural hubs, blending art, gastronomy, and community events to create a sense of belonging.
Accor’s Commitment to Sustainability and Innovation
Beyond its brand diversity, Accor leads in sustainability and innovation. Initiatives like Planet 21 focus on reducing environmental impact, promoting local sourcing, and encouraging responsible travel.
Accor also invests heavily in digital guest experiences — from mobile check-ins to integrated loyalty through ALL – Accor Live Limitless, its global rewards program connecting all brands under one platform.
Why It Matters for Travel Advisors and Luxury Travelers
For travel advisors, understanding what brands are under Accor helps you match the right client with the right experience. From a Raffles honeymoon to a SO/ city escape or a Pullman business retreat, Accor offers endless possibilities.
For luxury travelers, this knowledge opens the door to personalized journeys across continents, with consistency in service and access to exclusive benefits.
Accor HERA: Elevating the Luxury Booking Experience
For those booking luxury Accor brands such as Raffles, Fairmont, Sofitel Legend, and Orient Express, the Accor HERA program provides travel advisors access to exclusive privileges, including:
Daily complimentary breakfast
Upgrade on arrival (subject to availability)
$100 USD hotel credit or equivalent amenity
VIP recognition and early check-in/late check-out
If you’re a travel advisor or luxury guest looking to elevate your next booking, explore the Accor HERA program through Stars Desk — your gateway to curated benefits and personalized service across Accor’s luxury portfolio.
👉 Discover more about Accor HERA here.
Final Thoughts: A World of Hospitality Under One Name
Accor’s strength lies in its diversity — a single umbrella uniting legendary brands, local stories, and next-generation hospitality concepts. Whether you’re booking an opulent suite at Raffles Doha, a creative weekend at Mama Shelter Paris, or a serene escape at Banyan Tree Phuket, you’re part of a network designed to make every journey meaningful.
So, the next time someone asks “What brands are under Accor?”, the answer is not just a list of hotels — it’s a story of innovation, heritage, and global excellence in hospitality.
